MEET ELIZABETH WHIBLEY: THE SUSTAINABLE, ENVIRONMENTAL ACTIVIST SHAPING APPAREL WITH A MODERN (PINK) TWIST
Interview by Charlie Long
MAY 12th 2020
Meet Elizabeth Whibley, the pink princess print maker and sustainable fashion designer who combines the ambience of 70’s nostalgia with the streets of Tokyo.
Currently the owner of her own online store, which is notoriously renowned for selling bright, colourful and unique earrings, Elizabeth is also a recent Jade Clark collaborator where she co-designed a collection with the clothing brand that had everything Elizabeth you could have expected – bright colours, 70’s inspired prints and A LOT of pink. Obsessed.
“I am a fashion designer specialising my focus on textile print and jewellery,
my shop is currently closed due to Covid19 but I'm working on some super exciting things and will be back asap bigger, brighter and better than ever!! I am studying a Masters in fashion Design and am expanding my brand into apparel as soon as that finishes in September this year”
The designer makes veganism and environmental sustainability her upmost priority, representing the future for apparel as she takes a modern activist’s approach to her collections. Thinking outside the box, Elizabeth goes the extra mile to make sure the materials she uses and the messages her garments convey are always representative of something, unafraid to push buttons and raise conversation surrounding certain topics and political discussions.
“My six-look graduate collection, which is upcoming for its 1st birthday is called 'Dreaming and Doing' inspired by my ambitious, grateful and get-up-and-go motive. inspired by my experience of girlhood, nostalgia from decades before with a focus on 60/70s western fashion and 90s Japanese kawaii street style. I am a slow-fashion advocate and consciously create with the environment in mind. My designs and brand ethos often raise discussions around self-love, positivity, veganism, feminism and challenging stereotypes through a playful and kitsch style”
As many creatives, Elizabeth is having to think outside the box with COVID-19. Her shop is currently closed due to the difficulties many small businesses are facing, however the designer isn’t using this time to just sit back and relax. Elizabeth has eluded to a large product range she is currently creating which we can expect when this is all over, further showing the ingenuity of Whibley and the other creatives who are having to push themselves to keep creating during this time.
BE SURE TO SUPPORT ELIZABETH AND FOLLOW HER JOURNEY -