With climate change, natural disasters and environmental catastrophe's becoming a part of our everyday modern lives, it is important that fashion houses recognise the damage that fashion is causing to the planet. Fashion, in particular fast fashion, is the second biggest pollutant behind the cow produce industries. Balenciaga took to the stage for their winter 2020 show to raise awareness for climate change with impactful imagery, carefully constructed garments and a revolutionary stage design.
On day six of Paris Fashion Week, Balenciaga presented a Fall/Winter 2020 show that felt some what apocalyptic, stressing the urgency with our planets environmental health. The Maison’s creative director, Demna Gvasalia, invited fashion editors and celebrities alike to a film studio in a northern suburb of Paris, where art director Nicke Bildstein-Zaar purposefully flooded the runway and front rows with gallons of water. This was to create an eerie reference to the rising oceans, which forced all those present to watch the show from the third row or beyond, creating a memorable fashion moment.
Adding to the ominous set design, vast LED screen suspended from the ceiling displaying disturbing images of burning skies, total eclipses and swarms of crows as the models swam through the murky waters in Matrix-esque leather coats, Balenciaga football jerseys, and demonic cloaks.
This is Balenciaga’s latest showcase of its continued commitment to the global sustainable fashion movement. Currently the brand offers products that have no damage on the environment, preserve natural resources, and respect animal welfare.